Doing The Right Way
People present different personalities online and a different one while not online. Online personalities are created on the internet especially in social media where people create accounts and express themselves and what goes on in their lives. A marketer has to be keen because research has it that how a person views a product while online is not likely to be how they will view a product in person. This creates two different personas. A marketer has the responsibility of understanding the two personalities and to find out how they would market their products to them. Here are some things you should know about in-persona buyer personas and internet personas.
Most people show a different persona while at work and while at home. Social media has worked to merge these two personas into one persona. In social media, you will find that there are individuals that post pictures and videos and others that just look at these pictures and videos. Therefore, a marketer should understand these two personals and how they influence people to buy products.
People shop either online or offline. The internet is an excellent way that online buyers do research about the products that they want to buy. Online buyers search for the best products, manufacturers, reviews, and ratings, best sellers and the research will go on till they get a product they would wish to buy. Offline buyers would very likely find out stores near them that have the products they are looking for and go to the store and buy the product in person. These two personas are different, and a retailer should understand them and ensure that their marketing strategy reaches out to the buyers in person.
Creating a buyer persona online or offline will help you create your own invented buyer or target group as a retailer. This way, the marketer will be able to put themselves in a buyers shoe and understand what they are looking for. The retailer will also understand the reasons behind a person looking to buy their product. It is therefore essential to know both personas.
To create your own buyer persona online as a marketer or retailer, you would need to understand what your product is, what it does, how it will solve a problem in the market, the name of the customer, the place that they live, their age, if they are married or not and even where they get information from. You could also understand what they could be doing or even what they are wearing. You are therefore able to create a buyer persona with all this information put together Thereafter you will be able to create marketing messages that depend on the buyer persona you created, visit this website to learn more .
